Helping health and wellness leaders with traction grow beyond ads

A growth partner to help you find your edge amongst the noise, I call this Magnetic Growth.

I work across products, partnerships and go-to-market to attract high value, loyal customers.

Trusted by leading brands

What is Magnetic Growth?

Most brands are stuck chasing more attention, more content, more products, more pressure.

Magnetic Growth™ is a different philosophy.

It’s about building something people want to come back to: smarter products, stronger experiences, and customer connections that drive real, lasting value.

The magic of being Magnetic

  • Lower customer acquisition costs — because the right people are drawn to you without relying on ads.

  • Higher lifetime value — your product becomes part of their life, not just a one-time transaction.

  • Clarity on what to scale — and what to drop — so you stop spreading yourself thin across too many bets.

  • Stronger word-of-mouth and loyalty — because what you’ve built is worth sharing and coming back for.

  • Growth without burnout — a sustainable rhythm that builds traction, not just pressure.

How I help

Some of the services I offer to help achieve Magnetic Growth

Growth strategy

Answer “what’s next?” when it comes to your business or your product.

Research

Qualitative and quantitative research to uncover category and customer insights.

Product strategy

Create a plan for physical and digital products that stand out in market.

Go-to-market strategy

Ensure you have the right audience, messaging, price and channels for max revenue.

Proof of value

Collect behavioural data to prove a strategy will work before you invest in executing it.

Partnerships

Define, connect and execute partnership strategies to attract new customers and deliver unique products and services.

From light touch, to all in

Power Hours

A quick, focused mentorship session for when you need clarity fast.

Magnetic Growth Sprints

Focused projects to solve a specific growth challenges, the magnetic way.

Fractional Advisory

Support across product, strategy and GTM, who can get hands-on when needed.

Reflections from clients

  • "We knew we wanted to shift the business, but needed help making it real. Hayley helped us shape the product, the customer, and the whole direction — not just what to do next, but what we’re building long-term."

    Liam & Tim, Founders, Bae Juice

  • “Hayley’s insights and understanding of product and customer were extremely valuable and really helped us work through some key business projects. On a personal note, from founder’s perspectives, Hayley is incredibly supportive and encouraging, we always left our catch ups feeling super energised.”

    Laura & Steph, Founders, kic

  • "Hayley was a huge help in taking our initial idea and helping us shape it into a business model that could be tested. She's quick, and able to quickly distill complexity into clear ideas and narratives. We were able to green light this project thanks to Hayley's work."

    Rob, General Manager, Wesfarmers Health

  • Thanks to Hayley I'm SO much clearer on what my edge is. I was feeling a little lost with so much competition flooding the market, but now I am clear on what makes me magic and how to go after a customer I can get depth with and not rely on the hamster wheel of ads.

    Kate, Founder, Be Fit Food

  • "Hayley was exceptionally fast with engaging, distilling and abstracting complex deep domain topics into the simple language and massaging we needed. She helped crystallise our purpose/mission and pitch which is really hard when in the weeds. She asks the right questions to extract the right info.”

    Ash, Founder, Sanro Health

  • "We are never short of ideas, but it’s always hard to know which ones to launch. Working with Hayley gave us breathing room to keep our business moving, while still working on what we’d launch next. She showed us new ways to prioritise ideas, and get real data on what people wanted before we launched. It was such a relief not to be flying blind when we pressed go.”

    Hannah, Co-founder, LVLY

  • "Hayley and the Archer team were instrumental in helping us rethink our process to identify and create new revenue growth opportunities. After working with Archer, the team has the tools, process and confidence to move faster and be more accurate in testing the commercial potential of growth initiatives."

    Cam, Head of Growth, SEEK

  • “One of the sharpest thinkers in the business, super determined and an expert when it comes to proving value in new ideas. Anyone who wants help on the long, emotional path to finding product market fit should chat to Hayley.”

    Ste, Managing Partner, Shadowboxer

Some of my work

  • Unlocking $5M in revenue for Wesfarmers Health

    Wesfarmers wanted to tap into the pharmaceutical market but didn’t know where to start. I mapped out key gaps, designed a service model that leveraged their assets, and validated it with small tests. The result? A clear path to $5M in new revenue and a proven plan for beta launch.

  • Phase 2 of growth for kic

    kic was looking to define what their next phase of growth looks like and how to best pitch it to potential investors to unlock a Series A. I advised them on the narrative, product strategy and proposition.

  • Treasury's move into non alc and e-commerce

    I helped Treasury create and test a new direct to consumer digital experience. I also helped define how they could move into the non-alc space and what product and experience they should offer to attract Gen Z/Millennials.

  • Service to improve children's mental health

    Worked with founders to create experiments to prove traction for a new service that supports parents navigate the world of parenting. They’re about to close a pre-seed round of $1.3M

  • New digital product testing

    Helped a large grocery retailer define and test new digital products in market that would attract and engage primary grocery buyers, and be another channel outside of their loyalty offer that can drive traffic to their physical and digital stores.

  • LVLY growth strategy

    I consulted to LVLY to help them define and test new ways to grow their business; via new geographies and product offerings. They were recently acquired for $35 million.