Magnetic Growth

A path to growth that’s guided by purpose, powered by insight, and designed to attract, not chase.

Growth is f*cked

The game is rigged.

33 new challenger brands launch every day.

AI is flooding the market with copy-paste products and content.

Ad costs are skyrocketing, and even the best funnels are leaking like a sieve.

Everyone’s screaming for attention, but most are getting ignored.

Magnetic growth is different

Magnetic brands don’t chase. They attract.

They don’t shout louder. They create experiences people want to be part of.

It’s not a funnel, it’s a flywheel.

Your brand becomes part of their life, not just another click in the feed.

The magnetic code

Devotion > attention

Attention gets you a click, devotion gets you a tattoo. Magnetic brands aren’t just seen; they’re followed.

Cults as moats

Forget communities. Cults protect your brand from the churn and burn of competition.

Find the edge

Magnetic brands don’t wait for trends to go mainstream. They find the signal when it still looks like a joke or a niche.

Rituals, not products

Magnetic brands aren’t bought; they’re lived. Your product becomes part of their daily rhythm.

Boldly unique

Real loyalty is built around authenticity. Magnetic brands have the confidence to lean into what makes them different.

Better, not more

The brands that are cutting through the AI noise?
They’re simplifying, slowing down, and giving a shit.

How we put the Magnetic Code into action

  • Magnetic Mapping

    Find your true north: Map out a vision for growth that energises you, aligns with what sets you apart, and pulls people in, without compromising your boundaries.

  • Insight Farming

    We uncover hidden signals and edge opportunities that others miss so you can lead, not follow.

  • Cult Crafting

    Design rituals and experiences that turn your customers into loyal followers who come back again and again.

  • Ecosystem Design

    I help you think beyond standalone products and build magnetic ecosystems where your products, services, and experiences are stitched together.

  • Signal Hunting

    We test what truly pulls people in by running low-cost experiments that validate what product and market strategy is the most magnetic.

  • Traction for Your Next Big Move

    We build real momentum that pulls people in, creating the foundation for your next big leap.

Support; from light touch, to all in

Quick, focused sessions to pressure-test your thinking or unblock decisions using the Magnetic Growth lens.

Power Hours

Magnetic Growth Sprints

Fast-paced projects to help you solve a specific challenge, design new moves, and test what sticks, the magnetic way.

Fractional Advisory

Your growth 2IC, to support across product, strategy and GTM and shape the path to Magnetic Growth.

Not sure where to start?

Got some questions?

Here’s answers.

  • I work with high-growth health and wellness brands that want to scale with intention. From Series A startups to corporate innovation teams, if you’re focused on building magnetic ecosystems, I’m in.

  • Traditional growth is about pushing; more ads, more launches, more noise. Magnetic Growth is about pulling, building devotion, designing rituals, and carving out a space people can’t live without.

  • Yes. I’ve worked with brands across the US, UK, Asia, and Australia, helping them create magnetic pull in new markets.

  • We focus on building ecosystems, not just campaigns. That means creating connected products, services, and experiences that pull people in naturally. Growth is layered, not forced.

  • Both. I’ve worked with global brands like L’Oréal, Woolworths, and emerging health tech startups. The Magnetic Code works whether you’re scaling to $10M or $100M.

  • The first step is a 20-minute Intro Session to understand your business and map out your biggest opportunities for Magnetic Growth.

  • I work in three main ways: Fractional Growth Partner, Strategic Advisory, and Power Hour Sessions.

  • Common scenarios I work with;


    I’ve hit traction but things feel messy. Can you help me refocus?
    Yes—we’ll strip things back, find what’s working, and reset your strategy for what’s next.

    I’m about to launch something. Can you help me test if it’ll work?
    Absolutely. We’ll validate demand and make sure you're not building on shaky ground.

    I’ve got too many ideas and don’t know which to prioritise.
    That’s my sweet spot. We’ll cut through the noise and map your most magnetic moves.

    I feel like I’m attracting the wrong customers.
    Let’s redefine who you're really for—and make sure your product and messaging speaks to them.

    I want to grow, but without relying on discounts or paid ads.
    We’ll explore ways to deepen loyalty, build brand rituals, and grow from the inside out.

    I need someone smart in my corner to help me think.
    Yep, I can act as a strategy sounding board.

Ready?