Hey, I’m Hayley

Health and wellness have always been in my blood. Growing up with a GP dad, I saw firsthand how good health could change lives but I also saw where it fell short.

That curiosity led me into psychology and health coaching, but eventually I detoured and went into the corporate world, helping brands grow and scale.

But while I was building their brands, I realised I wasn’t building myself.

I wasn’t as healthy or happy as I wanted to be. That realisation sparked my own journey. I started experimenting with my own health and diving deeper into personal growth.

That’s when I realised: what I learned about personal growth and happiness is exactly what drives great business growth too. That became the foundation for Magnetic Growth, a way to create products and strategies that naturally pull people in. No more shouting, no more chasing.

I also blended my tricks in psychology, marketing, customer and product to create a Start with the Buy method to ensure we validate your Magnetic Growth strategy so you’re not wasting time or money going in the wrong direction.

A Few Things You Should Know:

• Helped brands validate $150M in new revenue.

• Saved $12M by stopping launches that weren’t going to work.

• Named B&T 30 Under 30 (a while ago, but it still counts).

• Worked with companies you may know like L'Oréal, Vogue, Wesfarmers Health, kic, Accenture, Asahi Ventures, and more.

• Founded Archer, a consultancy which helps scale-ups and established brands take their next growth step with confidence.

• Founder of health and wellness community called The Circle.