My experience

The Circle

Founder

May 2025 - Now

I created a community of founders and leaders of both physical and digital brands who share one mission: creating products that make people's lives better. It’s a curated group of businesses like Everlab, Heath Labs, Moxie, Ovum, Euc who come together to work through challenges and explore partnerships.

https://the-circle.co

Hayley Rose Consulting

Founder

June 2022 - Now

I work with health and wellness leaders and founders of scale-ups and corporates, helping them navigate product-market fit, define and execute their next growth play, and map out and test new ventures.

https://hayleyrose.co

Archer

Founder and CEO

June 2022 - Now

I help corporates and startups feel confident to take the next step when exploring new ventures and growth opportunities.
I help with explore new markets, value propositions, features, distribution channels, business models and revenue streams using a blend of strategy, design and proof of value experiments.

https://www.wearearcher.co/

Shadowboxer (LA and Melbourne)

Chief Growth Officer (Consultant)

June 2022 - Dec 2022

Shadowboxer is a venture studio helping accelerate founders on a mission.
I helped them explore if they should launch in the US and the strategy, operating model and go-to-market plan. We connected with VC’s, accelerators and early-stage founders but decided to put the plan to expand on hold.

Startup Bootcamp, Blackbird, Airtree + Techstars

Mentor

2021 - Now

I offer advice to early-stage founders and VC’s and am part of the Airtree Explorers program for angel investors.

Accenture/ Fjord (Melbourne and Sydney)

Growth and Innovation Director

2017 – June 2022

I was a Growth and Innovation Director within Fjord and the broader Accenture Interactive business. I focused on helping companies grow outside their core by defining their future vision, new areas of value to explore, and proving the value of new ventures to build confidence before they are launched in market.

I created our global experiments process that was used within the organisation to work with the world’s largest organisations. In Australia, this process was used on client such as Treasury Wine Estates, Woolworths, Origin Energy and UBank.

Isobar (Melbourne, London)

Strategy Director

2012 – 2017

As a Strategy Director across London and Melbourne I led a team of 20 and helped clients look at how they can use digital channels to acquire and retain customers, and launch new digital products and services.

Enter New Media (New York)

Product and Growth Strategy Lead

2010-2011

I worked in New York to a small agency with some big clients. We created a digital product for Vogue to help them access influencers and establish a new revenue stream, and designed a “shop the runway” to help Versace maximise conversions from runway shows.

L’Oréal

Marketing Manager

2007 – 2010

I was a Marketing and Strategy Manager, responsible for bringing new products to the Australian market. One of my achievements was to help launch Texture Expert to Australia with a 70% repurchase rate in the first 6 months. I also designed and ran the program to help salons be more business savvy, providing them with tools to run and grow their business.