Most brands are out there shouting, hoping someone listens.

I do things differently.

I help you design products and market strategies that pull, not chase. It’s what I call Magnetic Growth.

I use my Start with the Buy method to validate product, price, customer, and go-to-market strategies so you don’t waste time and money on growth tactics that don’t actually pull customers in.

Creating Magnetic Growth for health and wellness brands through product, GTM strategies and community

Advisor

Sparring partner and mentor for leaders and founders.

Keynote

Speak about ways to confidently chase new growth.

Consultant

Safe pair of hands for project work or fractional positions.

Community

Join or collaborate with The Circle, a health and wellness community

Trusted by leading brands

A la carte help

(just a taste of the menu)

Growth strategy

Answer “what’s next?” when it comes to your business or your product.

Customer research

Qualitative and quantitative research to uncover customer problems and insights.

Product strategy

Create a plan for physical and digital products that stand out in market.

Proof of value

Collect behavioural data to prove a strategy will work before you invest in executing it.

Customer experience

Map the journey your customers should take and the touchpoints and blueprint to support it.

Go-to-market strategy

Ensure you have the right audience, messaging, price and channels for max revenue.

Investor decks

Help you tell a compelling story when looking to pitch for investor funding.

Advisory

A thought partner, sounding board or safe pair of hands to fling tasks to.

Reflections from clients

  • "We are never short of ideas, but it’s always hard to know which ones to launch. Working with Hayley gave us breathing room to keep our business moving, while still working on what we’d launch next. She showed us new ways to prioritise ideas, and get real data on what people wanted before we launched. It was such a relief not to be flying blind when we pressed go.”

    Hannah Spilva, CEO and Founder, LVLY

  • "Hayley was instrumental in helping us rethink our process to identify and create new revenue growth opportunities. After working with her, the team has the tools, process and confidence to move faster and be more accurate in testing the commercial potential of growth initiatives."

    Cam Holt, Head of Growth, SEEK

  • "We knew we wanted to shift the business, but needed help making it real. Hayley helped us shape the product, the customer, and the whole direction — not just what to do next, but what we’re building long-term."

    Liam & Tim, Founders, Bae Juice

  • “Hayley’s insights and understanding of product and customer were extremely valuable and really helped us work through some key business projects. On a personal note, from founder’s perspectives, Hayley is incredibly supportive and encouraging, we always left our catch ups feeling super energised.”

    Laura and Steph,Co-founders, Kic

  • "Hayley was a huge help in taking our initial idea and helping us shape it into a business model that could be tested. She's quick, and able to quickly distill complexity into clear ideas and narratives. We were able to green light this project thanks to Hayley's work."

    Rob, General Manager, Wesfarmers Health

  • "Hayley was exceptionally fast with engaging, distilling and abstracting complex deep domain topics into the simple language and massaging we needed. She helped crystallise our purpose/mission and 'pitch,' which is really hard when in the weeds. She asks the right questions to extract the right info.”

    Ashley Kras, CEO, Sanro Health

Some of my work

  • Unlocking $5M in revenue for Wesfarmers Health

    Wesfarmers wanted to tap into the pharmaceutical market but didn’t know where to start. I mapped out key gaps, designed a service model that leveraged their assets, and validated it with small tests. The result? A clear path to $5M in new revenue and a proven plan for beta launch.

  • Phase 2 of growth for kic

    kic was looking to define what their next phase of growth looks like and how to best pitch it to potential investors to unlock a Series A. I advised them on the narrative, product strategy and proposition.

  • Treasury's move into non alc and e-commerce

    I helped Treasury create and test a new direct to consumer digital experience. I also helped define how they could move into the non-alc space and what product and experience they should offer to attract Gen Z/Millennials.

  • Service to improve children's mental health

    Worked with founders to create experiments to prove traction for a new service that supports parents navigate the world of parenting. They’re about to close a pre-seed round of $1.3M

  • New digital product testing

    Helped a large grocery retailer define and test new digital products in market that would attract and engage primary grocery buyers, and be another channel outside of their loyalty offer that can drive traffic to their physical and digital stores.

  • LVLY growth strategy

    I consulted to LVLY to help them define and test new ways to grow their business; via new geographies and product offerings. They were recently acquired for $35 million.